Big or Small. New or Used. The iMpact Web Team can give your Automotive Dealership the competitive edge it needs.

With over 9 years of E-Commerce and Internet Merchandising & Marketing experience; over 3 years of Automotive Sales & Wholesaling experience; and a life-long understanding and passion for the industry, we are confident that our unique skill-set will deliver results.

Most importantly. We know and understand your business. You don't have to spend your time trying to explain your business rules and goals to some "techie" who wants to lump your needs into the same pre-packaged solution set they offer everyone else.

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We are experienced and ready to deliver any or all of these solutions to improve the profitability of your Dealership -- all at a lower price than you'd expect.

• Create, develop, and maintain all aspects of Internet-related sales, marketing, and “branding” for New and Pre-Owned sales.
  
• Using Auto Trader's "Dealer Dashboard" software to maximize your Sales, Tracking, Marketing, and Pricing Matrixes.
  
• Sales increases via a variety of paid, free, and organic marketing tools
  
• Customer interaction, Vehicle Presentation, and Sales improvements.
  
• Profit maximization in turning inventory levels and analyzing Customer searches & views.
  
• Develop and maintain presentation templates for eBay Auction vehicles, Craigslist ads, and others, as well as monitoring auctions and answering customer inquiries.
  
• Physical Visitor Optimization regarding a customer's "personal experience" upon drive-up, Dealer travel points, and general observations
  
• Marketing and Advertising via Search Engine Optimization (SEO), Pay-Per Click (PPC) Marketing, Customer Response Analysis (CRA), & Affiliate Marketing
  
• Effectively and professionally present your New and/or Pre-Owned Inventory based on years of Internet Merchandising Standards experience, Customer Focus Groups, and Consumer research. No more missing pictures, prices, or practices that discourage customer responses.
  
• Ensure Dealership Web Site is kept up-to-date and maintains a consistent look-and-feel using the ‘DealerSkins’ or similar software interface.
  
• Customize and tweak your existing software interface(s).
  
• Create effective and unobtrusive email campaigns to current, perspective and potential customers.
  
• Use Visitor and Site reporting tools and best practices to create a customized Excel tracking system to help guide Pre-Owned Sales to the best inventory mix of vehicle types.
  
• Ensure Dealer’s Web site is properly optimized for Search Engines, as well as using Google, Yahoo, and MSN mechanisms to return dealership at top of Internet search results.
  
• Incorporate "Keyword Passing" to increase dealership presence and customer mindshare in Parts, Service, and Body Shop.
  
• Develop customer-interaction and customer-service tools to encourage deepened relationships and repeat visits.
  
• Create customized Intranet (Internal Internet) and Forum solutions for Parts, Service and other departments to track parts shipments, finance customers, and other requirements.
  
• Or any other Internet or Intranet solution your dealership requires!

Contact Us Today for a Customized Consultation and Quote.